Nestle is to open its 1st manufacturing plant in Japan in additional than twenty five years due to demand for exotic flavours of Kit Kat.

 

Nestle is to open its 1st manufacturing plant in Japan in additional than twenty five years due to demand for exotic flavours of Kit Kat.
While traditionally KIT KAT,the wafer snack has been made using chocolate, milk , dozens of different flavours are proving popular in Asia.

Flavours like wasabi and green tea have helped Kit Kat sales in Japan grow by 50% since 2010, Nestle said.

The factory will focus on the more expensive versions of the snack which have been a hit with tourists.

Spending by visitors on confectionery has quite tripled within the past four years, in step with government figures, to approx. $1.2bn (£922m).

“Despite a challenging environment over the past few years, Nestle was able to demonstrate good growth in Japan “, a Nestle spokesman said.

“This smart performance will be explained with our strategic specialize in innovation and premium, for instance with Kit Kat.”

LEAVE A REPLY

Please enter your comment!
Please enter your name here